{"id":990805,"date":"2024-12-06T00:00:20","date_gmt":"2024-12-05T21:00:20","guid":{"rendered":"https:\/\/advizeum.com\/growth-whats-your-game-whos-your-jordan\/"},"modified":"2024-12-26T20:03:20","modified_gmt":"2024-12-26T17:03:20","slug":"growth-whats-your-game-whos-your-jordan","status":"publish","type":"post","link":"https:\/\/advizeum.com\/vi\/growth-whats-your-game-whos-your-jordan\/","title":{"rendered":"Growth: What\u2019s Your Game, Who\u2019s Your Jordan?"},"content":{"rendered":"\t\t
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In the 1980s, Nike was trailing far behind other brands in sportswear. Then they saw potential in basketball, a sport dominated by their rivals, trailblazed by top stars that signed sponsorship agreements with the likes of Converse and Adidas (who doesn\u2019t remember Kareem, Magic, or Larry?).<\/p>

Nike saw an opportunity: they decided to focus on basketball and to partner with an upcoming star to grow their business. They signed Michael Jordan, a rising star in his drafting year, with an exceptional package for its time. The rest is history. Today, courts are filled with \u201cAir,\u201d and Nike owns 80%+ of the basketball shoe market, not to mention all the halo effect on other segments and apparel they make since that historic decision 40 years ago.<\/p>

When I speak with life sciences companies\u2014pharma in particular, both small and large\u2014they all share ambitious growth plans. But most focus on their well-established portfolios and traditional markets, competing for market share in familiar territory. Some venture into international expansion without the necessary expertise or networks, encountering significant challenges or falling victim to poorly chosen market entry strategies.<\/p>

I suggest looking beyond that. Challenges are many, but so are markets around the world. Once you make the decision to go outside your familiar markets, the big question becomes: Where\u2019s your next big court, and what\u2019s your winning play?<\/p>

This is one of the reasons I founded Advizeum Lifesciences\u2014to provide life sciences companies with the strategies, tools, and partnerships needed to target and succeed in new potential markets.<\/p>

There are many countries with various market typologies around the world, which offer great opportunities for growth to pharma companies with the right portfolio of products, a suitable go-to-market (GTM) model, the right access competencies, and, finally, a competent, fit-for-purpose partner.<\/p>

And best of all: For every new market we serve, we\u2019ll be helping patients with new health solutions, taking another step towards improving public health.<\/p>

Now, ask yourself this question:<\/b><\/b><\/p>

For International Markets Expansion, What is your Game, and Who is Your Jordan?<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In the 1980s, Nike was trailing far behind other brands in sportswear. Then they saw potential in basketball, a sport dominated by their rivals, trailblazed by top stars that signed sponsorship agreements with the likes of Converse and Adidas (who doesn\u2019t remember Kareem, Magic, or Larry?). Nike saw an opportunity: they decided to focus on…<\/p>\n","protected":false},"author":3,"featured_media":990806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-990805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-vi"],"_links":{"self":[{"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/posts\/990805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/comments?post=990805"}],"version-history":[{"count":1,"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/posts\/990805\/revisions"}],"predecessor-version":[{"id":990807,"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/posts\/990805\/revisions\/990807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/media\/990806"}],"wp:attachment":[{"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/media?parent=990805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/categories?post=990805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advizeum.com\/vi\/wp-json\/wp\/v2\/tags?post=990805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}