{"id":990208,"date":"2024-12-06T00:00:20","date_gmt":"2024-12-05T21:00:20","guid":{"rendered":"https:\/\/advizeum.com\/?p=990208"},"modified":"2024-12-06T12:11:49","modified_gmt":"2024-12-06T09:11:49","slug":"buyume-sizin-oyununuz-hangisi-jordaniniz-kim","status":"publish","type":"post","link":"https:\/\/advizeum.com\/tr\/buyume-sizin-oyununuz-hangisi-jordaniniz-kim\/","title":{"rendered":"B\u00fcy\u00fcme: Sizin Oyununuz Hangisi, Jordan’\u0131n\u0131z Kim?"},"content":{"rendered":"\t\t
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1980’lerde Nike, spor giyimde di\u011fer markalar\u0131n \u00e7ok gerisinde kal\u0131yordu. Converse ve Adidas gibi rakiplerinin Kareem Abdul Jabbar, Magic Johnson, Larry Bird gibi y\u0131ld\u0131z sporcularla b\u00fcy\u00fck sponsorluk anla\u015fmalar\u0131 yaparak hakimiyet kurduklar\u0131 bir spor olan Basketbol’daki potansiyel b\u00fcy\u00fcmeyi hissettiler.<\/p>

Nike f\u0131rsat\u0131 g\u00f6rm\u00fc\u015ft\u00fc: Basketbola odaklanmaya ve i\u015flerini b\u00fcy\u00fctmek i\u00e7in gelecek vaat eden bir y\u0131ld\u0131zla ortakl\u0131k kurmaya karar verdiler. Draft y\u0131l\u0131nda y\u00fckselen bir y\u0131ld\u0131z olan Michael Jordan ile o zamana g\u00f6re ola\u011fan\u00fcst\u00fc bir rakamla sponsorluk anla\u015fmas\u0131 imzalad\u0131lar. Gerisi pazarlama tarihi kitaplar\u0131n\u0131n konusu. Bug\u00fcn t\u00fcm basket sahalar\u0131 Air Jordan\u2019larla dolu ve Nike, basketbol ayakkab\u0131s\u0131 pazar\u0131n\u0131n %80\u2019inden fazlas\u0131na sahip. 40 y\u0131l \u00f6nceki bu tarihi karardan sonra di\u011fer kategorilerde yakalad\u0131klar\u0131 muazzam \u2018halo etkisi\u2019nden bahsetmiyorum bile.<\/p>

\u0130la\u00e7 \u015firketleriyle g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcmde, iddial\u0131 b\u00fcy\u00fcme planlar\u0131 oldu\u011funu anl\u0131yorum. Ancak \u00e7o\u011fu, tan\u0131d\u0131k b\u00f6lgelerde, pazar pay\u0131 i\u00e7in rekabet eden temel portf\u00f6ylerine ve geleneksel pazarlar\u0131na odaklan\u0131yor. Baz\u0131lar\u0131, gerekli uzmanl\u0131k veya payda\u015f a\u011flar\u0131na sahip olmadan uluslararas\u0131 pazar a\u00e7\u0131l\u0131mlar\u0131 planl\u0131yor, maalesef bazen de \u00f6nemli zorluklarla kar\u015f\u0131la\u015farak hatal\u0131 se\u00e7ilmi\u015f pazara giri\u015f stratejilerinin kurban\u0131 olarak hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frayabiliyorlar.<\/p>

Bunun \u00f6tesine bakmay\u0131 \u00f6neriyorum. Zorluklar tabii ki \u00e7ok, ancak d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki pazarlarda f\u0131rsatlar da ayn\u0131 \u00e7oklukta.<\/p>

Tan\u0131d\u0131k pazarlar\u0131n\u0131z\u0131n d\u0131\u015f\u0131na \u00e7\u0131kma karar\u0131n\u0131 verdi\u011finizde, b\u00fcy\u00fck sorunuz \u015fu olacak: Bir sonraki b\u00fcy\u00fck sahan\u0131z neresi ve kazanmak i\u00e7in hangi oyunu oynayacaks\u0131n\u0131z?<\/p>

Advizeum Lifesciences’\u0131 kurmam\u0131n nedenlerinden biri de bu; ya\u015fam bilimi \u015firketlerine yeni potansiyel pazarlar\u0131 hedefleme ve bu pazarlarda ba\u015far\u0131l\u0131 olma yolunda gereken stratejileri, ara\u00e7lar\u0131 ve ortakl\u0131klar\u0131 sa\u011flamak.<\/p>

D\u00fcnyada \u00e7e\u015fitli pazar tipolojilerine sahip \u00e7ok farkl\u0131 \u00fclkeler var. Uygun \u00fcr\u00fcn portf\u00f6y\u00fc, do\u011fru pazara a\u00e7\u0131lma (GTM) modeli, gerekli eri\u015fim becerileri ve son olarak yetkin, amaca uygun bir ortak bulunabilirse bu, ila\u00e7 \u015firketlerine b\u00fcy\u00fck b\u00fcy\u00fcme f\u0131rsatlar\u0131 sa\u011flar.<\/p>

Ve en de\u011ferli nokta: Hizmet verdi\u011fimiz her yeni pazarda, hastalara yeni sa\u011fl\u0131k \u00e7\u00f6z\u00fcmleriyle yard\u0131mc\u0131 olaca\u011f\u0131m\u0131z i\u00e7in Halk Sa\u011fl\u0131\u011f\u0131n\u0131 iyile\u015ftirmeye y\u00f6nelik bir ad\u0131m da atm\u0131\u015f oluruz.<\/p>

\u015eimdi kendinize \u015fu soruyu sorun:<\/strong><\/p>

Uluslararas\u0131 pazarlara a\u00e7\u0131l\u0131m i\u00e7in sizin oyununuz ne? Jordan\u2019\u0131n\u0131z kim olacak?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

1980’lerde Nike, spor giyimde di\u011fer markalar\u0131n \u00e7ok gerisinde kal\u0131yordu. Converse ve Adidas gibi rakiplerinin Kareem Abdul Jabbar, Magic Johnson, Larry Bird gibi y\u0131ld\u0131z sporcularla b\u00fcy\u00fck sponsorluk anla\u015fmalar\u0131 yaparak hakimiyet kurduklar\u0131 bir spor olan Basketbol’daki potansiyel b\u00fcy\u00fcmeyi hissettiler. Nike f\u0131rsat\u0131 g\u00f6rm\u00fc\u015ft\u00fc: Basketbola odaklanmaya ve i\u015flerini b\u00fcy\u00fctmek i\u00e7in gelecek vaat eden bir y\u0131ld\u0131zla ortakl\u0131k kurmaya karar verdiler….<\/p>\n","protected":false},"author":3,"featured_media":989502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-990208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buyume"],"_links":{"self":[{"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/posts\/990208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/comments?post=990208"}],"version-history":[{"count":9,"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/posts\/990208\/revisions"}],"predecessor-version":[{"id":990320,"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/posts\/990208\/revisions\/990320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/media\/989502"}],"wp:attachment":[{"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/media?parent=990208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/categories?post=990208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advizeum.com\/tr\/wp-json\/wp\/v2\/tags?post=990208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}