Navigating in Unfamiliar Waters during Times of Crisis

Picture of Damla Cihangir-Tetik
Damla Cihangir-Tetik
Intra-state wars, civil wars, global pandemics, natural disasters, corrosive political unrest, and uncertainty… Unfortunately, such negative developments that have swept the world for the last decade have also made the global economy and job markets uncertain.

Today, managers and business people have to make serious decisions in a very short period with very little room for error in these decisions to survive.

It is not a secret that in times of increasing political and economic uncertainty, it becomes difficult to do business, the business world becomes more conservative, and the business people could be afraid to go beyond their national and even local borders, and invest.

Yet, we are witnessing many political leaders making new and unorthodox decisions that will deeply affect the business world, global trade, and competition today. You are right not to be able to stop thinking about how to float your ship amid all these political and economic challenges and uncertainties on the one hand.

However, on the other hand, it should not be forgotten that such difficult periods are the times when things need to work the most in both local and international markets. They could open doors to various opportunities.

Although there are only short historical periods when there are no political and economic tensions, history records successful leaders and institutions that turn these crises into opportunities.

If you are a large multinational company, maybe it is easier to float your ship at times like this.

However, if you are a smaller-scale institution, despite being confident in yourself and your products, you may rightly hesitate to step into global markets and take risks in such a difficult period. You can say “it is fine for me”. You may think, “let’s not expand too much, let’s sail in our own territory”. Take a minute and think how would you feel when the waters settle down and you start to notice the international opportunities that have been missed despite all of your efforts and competent products.

That’s why there is no better way to protect your company and your efforts against the current uncertainties and even to succeed in such a difficult time than to get support from an experienced and knowledgeable partner and consultant. However, this should be such a partner that it should embrace your business as its own, guide you with its knowledge and experience in unfamiliar waters, offer you confidence in a period when trust is so difficult, and act as a compass in your decisions.

With the right setup and the right support, you can navigate and sail to new horizons with confidence, evaluate the existing global opportunities together, and get one step closer to global success with confidence.

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